Etsy Keywords

Best Etsy Keywords
by Category — 2026

Hand-picked keyword lists for 26 Etsy categories. Each guide includes 15 keyword ideas, an estimated competition level, an estimated price range and listing optimization tips. These are Boostolog's editorial estimates, not data taken from Etsy.

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Browse All 26 Categories

Jewelry

Best Etsy keywords for jewelry sellers — handmade rings, necklaces, bracelets and more.

High$28–85

Candles

Best Etsy keywords for candle makers — soy candles, scented candles, custom candles.

Medium$14–45

Digital Prints

Best Etsy keywords for digital print sellers — printable wall art, digital downloads.

High$3–12

Home Decor

Best Etsy keywords for home decor sellers — handmade signs, wreaths, macrame and more.

High$18–120

Wedding

Best Etsy keywords for wedding sellers — invitations, decorations, bridal gifts.

High$15–200

Baby Gifts

Best Etsy keywords for baby gift sellers — personalized baby items, nursery decor.

Medium$15–60

Stickers

Best Etsy keywords for sticker sellers — vinyl stickers, planner stickers, laptop stickers.

High$3–15

SVG Files

Best Etsy keywords for SVG digital file sellers — Cricut, Silhouette cutting files.

High$2–8

Pottery

Best Etsy keywords for pottery and ceramics sellers — handmade mugs, bowls, vases.

Medium$20–120

Wall Art

Best Etsy keywords for wall art sellers — canvas prints, framed art, photography.

High$15–150

Clothing

Best Etsy keywords for clothing sellers — custom shirts, hoodies, matching sets.

High$18–60

Planners

Best Etsy keywords for planner sellers — digital planners, physical planners, inserts.

Medium$4–30

Pet Gifts

Best Etsy keywords for pet gift sellers — personalized pet items, dog accessories.

Medium$12–80

Personalized Gifts

Best Etsy keywords for personalized gift sellers — custom names, photo gifts, engraved items.

High$20–100

Vintage

Best Etsy keywords for vintage sellers — antiques, retro clothing, vintage home decor.

Medium$10–300

Digital Art

Best Etsy keywords for digital art sellers — illustrations, clipart, surface patterns.

High$3–25

Bath & Beauty

Best Etsy keywords for bath and beauty sellers — soaps, bath bombs, skincare.

Medium$6–40

Woodworking

Best Etsy keywords for woodworking sellers — wooden signs, furniture, cutting boards.

Medium$15–200

Art Prints

Best Etsy keywords for art print sellers — fine art prints, giclee, poster prints.

High$8–60

Knitting & Crochet

Best Etsy keywords for knitting and crochet sellers — patterns, handmade clothing.

Medium$5–120

Journals & Notebooks

Best Etsy keywords for journal sellers — bullet journals, custom notebooks, sketchbooks.

Medium$12–55

Embroidery

Best Etsy keywords for embroidery sellers — patterns, hoops, finished embroidery.

Low$6–80

Resin Art

Best Etsy keywords for resin art sellers — resin jewelry, coasters, trays.

Low$10–200

Macrame

Best Etsy keywords for macrame sellers — wall hangings, plant hangers, table runners.

Medium$15–150

Handmade Hair Accessories

Best Etsy keywords for handmade accessory sellers — scarves, headbands, hair accessories.

Low$8–35

Toys & Games

Best Etsy keywords for toy and game sellers — wooden toys, puzzles, personalized games.

Medium$15–80

How to Use These Keyword Lists

1. Start with buyer intent, not volume

The highest-volume term is usually the most crowded. Pick the phrase that matches exactly what your buyer types when they are ready to purchase — “personalized birthstone necklace” carries far clearer intent than “jewelry”.

2. Put your strongest phrase first

Etsy weights the beginning of the title more heavily. Lead with the exact long-tail phrase, then add the variations and occasions afterwards.

3. Use all 13 tags, no single words

Each tag can hold up to 20 characters. Wasting a tag on one generic word throws away reach — use multi-word phrases from the category list instead.

4. Match tags with the title

Etsy rewards consistency between title, tags and attributes. A phrase that appears in both the title and a tag is a stronger relevance signal than one that appears only once.

Improve Your Own Listings with AI

These lists are a starting point. Boostolog scores the titles, tags and descriptions of the listings in your own Etsy shop and suggests improvements with AI; nothing is written to Etsy until you review and approve each suggestion.

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